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	<title>iCandyDZine &#187; branding</title>
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	<link>http://www.icandydzine.com</link>
	<description>an eye for design</description>
	<lastBuildDate>Fri, 25 Jun 2010 01:24:39 +0000</lastBuildDate>
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		<title>Chestermere Water Festival</title>
		<link>http://www.icandydzine.com/portfolio/branding/chestermere-water-festival/</link>
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		<pubDate>Thu, 30 Jul 2009 04:52:55 +0000</pubDate>
		<dc:creator>Candy Loewen</dc:creator>
				<category><![CDATA[Featured Project]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.icandydzine.com/?p=125</guid>
		<description><![CDATA[Branding is important for local events because it allows the public to immediately recognize and pay attention to familiar images to obtain important information. The Chestermere Water Festival needed banners, posters and a brand residents could grab on to and iCandyDZine delivered. For the second year in a row, I designed the public announcement posters [...]]]></description>
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		<title>Chestermere Winter Festival</title>
		<link>http://www.icandydzine.com/portfolio/branding/chestermere-winter-festival/</link>
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		<pubDate>Thu, 30 Jul 2009 04:45:10 +0000</pubDate>
		<dc:creator>Candy Loewen</dc:creator>
				<category><![CDATA[branding]]></category>

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		<description><![CDATA[iCandy was intrusted with the branding development of the Chestermere Winterfest; an annual festival with the Town of Chestermere. We developed a logo and produced banner and poster designs displayed around town as well as a local newspaper advertisement. Maintaining a consistent theme and flow was important to establish brand recognition by the public.]]></description>
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