Branding Basics
Branding isn’t just for cattle- your business needs an image too. A consitent look that catches your customers eye and provides a sense of familiarity each time they see it. This starts with a Logo but also encompasses fonts, colours and slogans. As your customers learn more about your product and service through your marketing campaigns they keep your brand in their minds eye. Once you have the opperuntity to establish a relationship with the first transaction, your customer can keep coming back to you through recognition of your branding which they have now associated with quality and trust.
iCandy can establish a logo and a brand for you- and even provide you with a stock of printed business cards, brochures, letterhead and promotional items to get you started with launching your brand. Using my experience in design and graphics I can build a logo and associated colour scheme that will best represent your business. I’ll pull from that logo and bring the fonts, colours and general look and feel into your letterhead, business cards and website. The more your customer sees your brand, the stronger the memory. Repeat business should be your ultimate goal and the key to that is in memory and trust.
Logo design is easy with iCandy. Intuition and experience brings an enjoyable process where you can see your busines come to life on paper. I’ll work with you and urge feedback at each stage so that your logo is truly yours- just the way you and I have both imagined it to be.