iCandyDZine

Paper or Pixel? How about both! Planning out your marketing strategies involves thinking about two major mediums: print and digital. Print involves the old-faithful realm of Yellow Pages, Billboards,  Magazines and Newspapers- things that get your customers on the phone or in your shop and will likely never go out of style. But, as time goes on, people turn to the internet more and more which means you need to consider things like websites, blogs, podcasts and directories and all they entail.

iCandy can help you climb both sides of this marketing pyramid, whenever you are ready. We recommend starting with a website and then building print advertising to direct people to your site for more information. Lets face it, that’s your ultimate goal- providing your potential customers with all the information they need to realize your product or service can benefit them. You’ll want to put your website address on every piece of print you do. Driving traffic to your website improves your search engine rankings and ultimately increases your traffic. The more people who are at your site, learning about your product, the more your business grows.

For people who haven’t fully embraced the world wide web, you’ll still reach them in print. Many would argue there is no replacement for holding a newspaper in their hands and magazine subscriptions are still commonplace. Plus there is the realm of signs and billboards. But the technologically intrigued people such as myself will always remember to visit a website of something that I find interesting in print.