Branding is important for local events because it allows the public to immediately recognize and pay attention to familiar images to obtain important information. The Chestermere Water Festival needed banners, posters and a brand residents could grab on to and iCandyDZine delivered. For the second year in a row, I designed the public announcement posters and news ads for the Water Festival.

A local contest was held to design the logo, so we didn’t build that part, but a wave-like pattern was generated to carry the theme forward throughout the campaign’s media.